Filed Under:

  • Solution: Voice
  • Application: Contact Center, VoIP Telephony
  • Market: Retail

Turf Products Trims Telephony Expenses With New Avaya IP Office Collaboration Platform

The exclusive New England distributor and representative of Toro lawn care products, Turf Products of Enfield, Connecticut has supplied golf courses, sports complexes, municipalities and other regional organizations with reliable irrigation and mower equipment since 1970. As a wholesale distributor, Turf supplies a vast network of New England landscape contractors with the grounds care solutions they need to maintain the beauty of the region’s many outdoor venues and attractions.


  • Upgrade existing outdated Siemens PBX to modern IP-based telephony platform
  • Expand visibility, call recording and performance reporting capabilities in customer contact center
  • Incorporate features enabling more flexible mobility of Turf Products staff
  • Reduce high maintenance costs associated with existing legacy solutions


  • Replaced aging Siemens PBX with leaner, more fully featured Avaya IP Office platform
  • Enabled cellular twinning, voicemail-to-email and other capabilities for mobile worker support
  • Incorporated Xima Chronicall solutions for call reporting, recording and performance metrics
  • Provided attractive cost structuring and maintenance program to ensure project affordability