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Healthcare

Are You Underestimating the Healthcare Patient Experience? – Part 2

A few weeks ago, I brought up the notion of the ultimate patient experience in the healthcare sector—the idea that today’s hospitals and clinics have to view themselves through a hospitality lens, keeping in mind that patients have a choice when it comes to where they receive service. As a result, you are seeing institutions […]

05.02.2017

Healthcare

Are You Underestimating the Healthcare Patient Experience? – Part 1

I remember a few years ago first hearing that hospitals and clinics were investing in bringing on board Chief Experience Officers (CXO) to focus solely on the patient experience. It was an incredible validator that the days of patients solely choosing providers for strong medical prowess were gone. Instead, today’s patients are searching for reputable […]

04.11.2017